Game Lodge Marketing | Online Marketing for the Game Lodge Industry

In times not so long gone by, Baby Boomers were the clients to cater for when it came to marketing all over the world. Nowadays, the terms ‘Millennials’ and ‘Generation C’ are bandied about more often than not. The news is that Baby Boomers have come of age. They’re back with a bang and eager to embark on bucket-list outings and luxury tours. It would be short-sighted to ignore this band of wealthy, willing-to-travel individuals in your hospitality online marketing efforts.   Fit, Financially Free and More Fabulous Than Ever Before Today, 50 is the new 30, with the over 50s gang regarding the term ‘elderly’ with the derision is deserves. Think Nicole Kidman, Johnny Depp, Vin Diesel and Julia Roberts. All these celebrities have already been around for half a century. Most over 50s are willing and able to travel, unencumbered by young children, mortgages and time constraints. They have been hard at work for decades and are ready to let their hair down and splurge on lu...

Google and Facebook are on the way to cornering the market on who goes where on their holidays. With 148 million bookings processed online every year, that’s reason for concern. Google by its very nature determines who sees what on the SERPs. Facebook is a major player in the online hospitality marketing game as it is. What is Google Planning? For starters, Google has started pumping cash into developing systems to manage user data across its products. In this way the search engine giant could effectively ‘own’ the customer relationship all the way through the travel sales funnel – from the first search inquiry to the final customer review. With thousands of skilled engineers in its arsenal, this is something that Google could easily achieve. It’s no secret that Google is everywhere that technology is - from smart phones to tablets and even watches. Google's VP of Travel, Oliver Heckmann, emphasises that the Google assistant will soon dominate in the t...

Everybody’s doing it, but constantly coming up with fresh ideas for content can be a drain on your resources. Like most things though, there are tricks to the trade that make it easier for the experts. Read on for some inside tips from a content marketing consultant .   1. End with the Headline The headline of your content delivers a promise to your readers and entices them to read more. As you research and write, film or photograph your content, things get added and taken away. By writing your headline last, you get to point out what really stands out about your content to the reader. Write the headline last so that it highlights what can really be gained from reading or watching the content. A useful tip is to write several headlines and then go back to them a day later and decide which one is most appealing.   2. Keep up to Date The digital world is moving at a pace that could only be imagined decades ago. Cutting edge technologies are blunted...