Game Lodge Marketing | Online Marketing for the Game Lodge Industry

Have you ever heard the saying “content is king”? It’s even more applicable in the hospitality industry. Any professional content marketing consultant will tell you that the hospitality industry relies heavily on providing valuable content to it’s client base. People love to travel and where is the first place they go to find inspiration and tips for their next holiday or adventure? You guessed it…the internet!  If your online presence merely consists of a website detailing facilities and prices, you might find that your target audience finds the concept of getting excited about their stay and actually booking one with you, less than appealing.  Today’s traveler wants to connect, engage, learn and experience and it’s your job to ensure that they are given every opportunity to stay with you and not another hotel or B&B down the street. Content marketing in South Africa Content marketing South Africa is no different to anywhere else. The local and internation...

With digital marketing taking great leaps and bounds as it has over the past few years, it would be difficult for any hospitality based business to get ahead without the professional services of a social media consultant in South Africa.  It goes without saying that social media has overtaken all other forms of marketing and while the hospitality industry has always relied very strongly on word of mouth marketing, it still does - except now, that word of mouth marketing is happening online via social media platforms.  Hospitality businesses should ensure that their marketing staff have sufficient social media training South Africa Any social media marketing campaign has to be strategically planned and it’s with the help of professional and qualified social media consultants that so many hotels and accommodation establishments in South Africa have been able to engage with their guests on a level that’s rewarding and keeps travelers coming back for more.  ...