Game Lodge Marketing | Online Marketing for the Game Lodge Industry

2017 has certainly been a year that saw some effective hospitality digital marketing trends emerge. With technology developing as it has, its become far more accessible to all and it’s done great things for the competitive business marketplace.  Leaders in the hospitality industry have been interested in finding out how the trends seen can be used to increase profits and boost marketing outcomes. Marketing in the hospitality industry can be complex, but with the right systems and technology, it doesn’t have to be. 3 Driving Factors For Marketing In The Hospitality Industry There are 3 main factors that have driven digital marketing trends in the hospitality industry and these are:  Increased use of digital technology by consumers: Hospitality consumers are using the internet more for making bookings, ordering take-away, looking up menus and finding directions. Costs: Digital marketing in hospitality industry is far more cost-effective online than it is in oth...

Content seems to be the buzzword of the decade, if not the century. It is the stuff that the information-hungry consumer’s dreams are made of and can be every business owner’s nightmare. Loosely defined, content can be seen as anything that communicates a message to an audience. It could be a blog, an article, a tweet, an image or a video. Good content gets you noticed by search engines in the vast 4.5 billion-page empire of the internet and will ultimately lead prospective customers to your website. It may even generate you a following. However, the best kind of content is that which gently ushers the consumer along the road to making a purchase. Any content marketing consultant worth their salt will tell you that you need a plan in order to reap the benefits of your efforts.  What Do You Stand to Gain from Content Marketing? The benefits of content marketing in South Africa may not always show themselves with an immediate financial gain. This is because...

In any country, social media training is absolutely vital for social media managers and employees. The world of social media is an extremely public forum and news, both bad and good, spreads quickly and efficiently across and between these networks. Here are 5 ways you can make sure your social media marketing is all it can be. 1.  Online Reputation Management Your company’s social media pages are seen as a reflection of your brand’s personality, reliability and ethics. It is vital that your pages maintain a professional tone and portray your business in a favourable light. A small slip-up in this highly visible realm can quickly cause your company to lose face in the eyes of your consumers and can easily be used to the advantage of a quick-on-the-draw competitor. This is particularly true in the competitive world of hospitality in South Africa.  Train a team of trusted employees to operate as a ‘social media response team’. This team should be taught how...

The simple answer to this question is ‘We live in a digital age, that’s why!”. Let’s face it, technology has become an integral part of daily life, at work, in our homes and on our holidays. Every day billions of prospective customers type their holiday dreams into the address bar of their browser, hoping that a search engine will unearth all that their heart desires.  From rustic camping sites to five-star all-inclusive game reserves, adrenalin adventures to romantic island hopping, the question has to be, “will they find You?”. Among the tens of thousands of answers that the search engines give them will your pension, game lodge or B&B stand out? Convenience for Consumers Digital Marketing is no longer limited only to the internet these days. It includes any means of communicating electronically such as mobile and virtual reality too. For those in the hospitality industry digital marketing means any device that can accommodate online bookings. It’s easy ...