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The Rise of the Over 50s Market and How to Reach Them with Hospitality Online Marketing

In times not so long gone by, Baby Boomers were the clients to cater for when it came to marketing all over the world. Nowadays, the terms ‘Millennials’ and ‘Generation C’ are bandied about more often than not. The news is that Baby Boomers have come of age. They’re back with a bang and eager to embark on bucket-list outings and luxury tours. It would be short-sighted to ignore this band of wealthy, willing-to-travel individuals in your hospitality online marketing efforts.   Fit, Financially Free and More Fabulous Than Ever Before Today, 50 is the new 30, with the over 50s gang regarding the term ‘elderly’ with the derision is deserves. Think Nicole Kidman, Johnny Depp, Vin Diesel and Julia Roberts. All these celebrities have already been around for half a century. Most over 50s are willing and able to travel, unencumbered by young children, mortgages and time constraints. They have been hard at work for decades and are ready to let their hair down and splurge on lu...
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Google and Facebook Have Their Eyes on the Travel Market

Google and Facebook are on the way to cornering the market on who goes where on their holidays. With 148 million bookings processed online every year, that’s reason for concern. Google by its very nature determines who sees what on the SERPs. Facebook is a major player in the online hospitality marketing game as it is. What is Google Planning? For starters, Google has started pumping cash into developing systems to manage user data across its products. In this way the search engine giant could effectively ‘own’ the customer relationship all the way through the travel sales funnel – from the first search inquiry to the final customer review. With thousands of skilled engineers in its arsenal, this is something that Google could easily achieve. It’s no secret that Google is everywhere that technology is - from smart phones to tablets and even watches. Google's VP of Travel, Oliver Heckmann, emphasises that the Google assistant will soon dominate in the t...
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7 Ways that Travel Brands Can Ace Their Content Marketing

Everybody’s doing it, but constantly coming up with fresh ideas for content can be a drain on your resources. Like most things though, there are tricks to the trade that make it easier for the experts. Read on for some inside tips from a content marketing consultant .   1. End with the Headline The headline of your content delivers a promise to your readers and entices them to read more. As you research and write, film or photograph your content, things get added and taken away. By writing your headline last, you get to point out what really stands out about your content to the reader. Write the headline last so that it highlights what can really be gained from reading or watching the content. A useful tip is to write several headlines and then go back to them a day later and decide which one is most appealing.   2. Keep up to Date The digital world is moving at a pace that could only be imagined decades ago. Cutting edge technologies are blunted...
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Content Marketing in The Hospitality Industry

Have you ever heard the saying “content is king”? It’s even more applicable in the hospitality industry. Any professional content marketing consultant will tell you that the hospitality industry relies heavily on providing valuable content to it’s client base. People love to travel and where is the first place they go to find inspiration and tips for their next holiday or adventure? You guessed it…the internet!  If your online presence merely consists of a website detailing facilities and prices, you might find that your target audience finds the concept of getting excited about their stay and actually booking one with you, less than appealing.  Today’s traveler wants to connect, engage, learn and experience and it’s your job to ensure that they are given every opportunity to stay with you and not another hotel or B&B down the street. Content marketing in South Africa Content marketing South Africa is no different to anywhere else. The local and internation...
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How The Hospitality Industry Has Embraced Social Media

With digital marketing taking great leaps and bounds as it has over the past few years, it would be difficult for any hospitality based business to get ahead without the professional services of a social media consultant in South Africa.  It goes without saying that social media has overtaken all other forms of marketing and while the hospitality industry has always relied very strongly on word of mouth marketing, it still does - except now, that word of mouth marketing is happening online via social media platforms.  Hospitality businesses should ensure that their marketing staff have sufficient social media training South Africa Any social media marketing campaign has to be strategically planned and it’s with the help of professional and qualified social media consultants that so many hotels and accommodation establishments in South Africa have been able to engage with their guests on a level that’s rewarding and keeps travelers coming back for more.  ...
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Hospitality Digital Marketing Trends For 2017

2017 has certainly been a year that saw some effective hospitality digital marketing trends emerge. With technology developing as it has, its become far more accessible to all and it’s done great things for the competitive business marketplace.  Leaders in the hospitality industry have been interested in finding out how the trends seen can be used to increase profits and boost marketing outcomes. Marketing in the hospitality industry can be complex, but with the right systems and technology, it doesn’t have to be. 3 Driving Factors For Marketing In The Hospitality Industry There are 3 main factors that have driven digital marketing trends in the hospitality industry and these are:  Increased use of digital technology by consumers: Hospitality consumers are using the internet more for making bookings, ordering take-away, looking up menus and finding directions. Costs: Digital marketing in hospitality industry is far more cost-effective online than it is in oth...
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Content Marketing In South Africa - How It Can Benefit You!

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Content seems to be the buzzword of the decade, if not the century. It is the stuff that the information-hungry consumer’s dreams are made of and can be every business owner’s nightmare. Loosely defined, content can be seen as anything that communicates a message to an audience. It could be a blog, an article, a tweet, an image or a video. Good content gets you noticed by search engines in the vast 4.5 billion-page empire of the internet and will ultimately lead prospective customers to your website. It may even generate you a following. However, the best kind of content is that which gently ushers the consumer along the road to making a purchase. Any content marketing consultant worth their salt will tell you that you need a plan in order to reap the benefits of your efforts.  What Do You Stand to Gain from Content Marketing? The benefits of content marketing in South Africa may not always show themselves with an immediate financial gain. This is because...
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